Viroqua is the county seat of Vernon County, Wisconsin. With a population of about 4,400.
The town was originally named “Farwell” after Leonard J. Farwell, second Governor of Wisconsin, but was renamed “Viroqua” in 1854.
Viroqua is an accredited Main Street America city. Its downtown is listed on the Wisconsin and National Register of Historic Places.
Viroqua was dubbed "The Town That Beat Walmart" by Smithsonian Magazine in 1992 because it fostered businesses that co-exist with the retail giant. The city and its nonprofit chamber of commerce, the Viroqua Chamber Main Street, actively promote small business development through several state and federal programs.
Known for its Farmers Market and Coop, The Viroqua Farmers Market hosts more than 50 vendors each week, all of whom are within a 100 mile radius of Viroqua.